With the profoundly expected WWDC 2023 not far off, Apple Inc.
AAPL

• Free Alarms
  is by all accounts secretly submitting brand name applications related with its AR/VR headset, keeping tech devotees humming with fervor.

What took place: Last week, a shell organization called “Profound Plunge LLC,” situated in Delaware, documented a brand name application for “xrProOS” in Argentina, Turkey and the Philippines, highlighting Apple’s SF Star textual style stylization, as per online records’ originally spotted by MacRumors.

As it takes proactive measures to safeguard its intellectual property related to the anticipated mixed reality headset, the aforementioned company submitted a trademark application for “xrOS” in New Zealand earlier this month using the SF Pro font. This provides strong indications that the Cupertino-based tech giant is likely the driving force behind these filings.

As per the report, Profound Jump LLC broadened its application for “xrProOS” to Australia, New Zealand and the U.K. — in any case, in these nations, the organization precluded the SF Star styling.

Unsurprisingly, records indicate that Apple sought the trademark for the first time last month in Jamaica. This was a strategic move because the country does not have a searchable online trademark database, which helps maintain confidentiality.

For the uninitiated, Apple’s mixed reality headset is expected to be unveiled at the WWDC keynote on June 5 and made available to the general public later this year. According to tech specialists, the headset might bear a sticker price of around $3000 in the U.S. — generally more than its rivals.

Why It Is Critical: The most recent brand name documenting of the name “xrProOS” raises interest about its motivation and association with Apple’s next potential “iPhone second.” Bloomberg’s Imprint Gurman recently announced that the organization’s working framework for its headset is named “xrOS” inside, leaving space for hypothesis that “xrProOS” could line up with Apple’s current marking system.

However, the report stated that these are all speculative at this point, and Apple may be merely taking precautions.

Source – Benzinga